BrainStore's founder Markus was born in 1966 and grew up in Switzerland's Eastern part. In 1989 he successfully discontinued his economics studies at the University of Geneva and became an entrepreneur. His vision: decipher the DNA of innovation and develop scalable, robust, replicable processes to produce and implement ideas. Markus has worked on more than 1'000 innovation projects - his customer list includes BMW, Unilever, the Swiss Government, BASF, Greenpeace, the National Academy, and many start-up companies. Markus has lectured at Cornell University, Creative Mornings, IBM, the University of Geneva, etc. Markus is the author of the book “The Innovator's Handbook.” Markus lives in Biel/Bienne, Switzerland, and enjoys spending time in Brooklyn hanging out in nice cafés, thinking about life, meeting interesting people, and preparing for new adventures. ☎ +41 79 400 5220.